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Research papers

Defence-inducing advertising

This paper discusses the research applied to the development of the Scottish Health Education Unit's publicity material, and outlines the two major problems incurred. The first is that, unlike much of product advertising, most health publicity is...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: D. S. Leathar
September 1, 1980
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Citation

Leathar, D. S. (1980a, September 01). Defence-inducing advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/defence-inducing-advertising-